Train Destination Board Members: Micro-Learning Advantages

Traditional training methods often fall short of keeping up with the busy schedules and diverse learning preferences of volunteer board members. Short-form videos and micro-learning offer innovative and effective alternatives to ensure new board members are well-prepared and engaged. Here's how these tools can be utilized to train oncoming members of the board in a destination marketing organization (DMO).

Short-Form Videos

1. Introduction to the Organization

Create a series of short-form videos (3-5 minutes each) that introduce new board members to the DMO’s mission, vision, and core values. These videos can also include messages from the CEO, board chair, and other key leaders, providing a personal touch and making new members feel welcome.

2. Roles and Responsibilities

Develop concise videos that explain the roles and responsibilities of board members. Each video can focus on a specific aspect, such as governance, fiduciary duties, and strategic planning. This segmented approach makes it easier for new members to digest and retain the information.

3. Overview of Key Projects and Initiatives

Create videos showcasing the DMO’s current projects and initiatives. These can include interviews with project leads, success stories, and visual highlights of ongoing efforts. This helps new board members quickly understand the organization’s priorities and areas of focus.

4. Industry Trends and Insights

Produce short videos featuring experts discussing the latest trends and insights in the tourism industry. These can be periodic updates that keep board members informed about relevant changes and emerging opportunities.

5. How-To Guides and Tutorials

Short, instructional videos can cover practical aspects such as using board management software, accessing organizational documents, or participating in virtual meetings. These guides ensure that new members are equipped with the necessary tools to be effective from day one.

Micro-Learning Modules

1. Bite-Sized Learning Sessions

Design micro-learning modules that break down complex topics into manageable, focused segments. Each module can cover a specific topic, such as marketing strategies, financial oversight, or community engagement, and should take no more than 10-15 minutes to complete.

2. Interactive Quizzes and Assessments

Incorporate interactive quizzes and assessments into micro-learning modules to reinforce key concepts and gauge understanding. These assessments can provide immediate feedback and identify areas where additional training may be needed.

3. Scenario-Based Learning

Use scenario-based micro-learning to present real-world challenges and situations that board members might face. This approach encourages critical thinking and decision-making, helping new members apply their knowledge in practical contexts.

4. On-Demand Access

Ensure that micro-learning modules are accessible on-demand, allowing board members to complete training at their own pace and convenience. This flexibility is especially important for volunteers with varying schedules and commitments.

5. Mobile-Friendly Content

Design micro-learning content to be mobile-friendly, enabling board members to access training materials on their smartphones or tablets. This increases accessibility and ensures that training can fit into their busy lives.

Integrating Short-Form Videos and Micro-Learning

1. Blended Learning Approach

Combine short-form videos and micro-learning modules into a cohesive onboarding program. For example, start with an introductory video, followed by a series of micro-learning modules that delve deeper into specific topics. This blended approach keeps the training dynamic and engaging.

2. Progress Tracking and Analytics

Use learning management systems (LMS) to track the progress of board members through the training program. Analytics can provide insights into completion rates, engagement levels, and areas where learners might be struggling, allowing for targeted support and improvement.

3. Continuous Learning

Encourage a culture of continuous learning by regularly updating the content and introducing new short-form videos and micro-learning modules. This ensures that board members remain informed and engaged throughout their tenure.

4. Community and Interaction

Facilitate discussion forums or online communities where board members can share insights, ask questions, and support each other’s learning. This peer interaction can enhance the overall training experience and foster a sense of camaraderie.

By incorporating short-form videos and micro-learning into the training and onboarding process, destination marketing organizations can provide new board members with an efficient, flexible, and engaging learning experience. These modern training methods not only help in quickly bringing new members up to speed but also contribute to their ongoing development and effectiveness in their roles.

About the Author: Stephen Ekstrom, Tourism Speaker and Sustainability Expert

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and co-founder of the nonprofit Tourism Academy | With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love for knowledge have led him to be a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development, a member of Skal International, and holds prestigious certifications in Inclusive and Ethical Leadership from USF and Sustainable Business Strategy from Harvard Business School.

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