2023 Travel & Tourism Trends

The travel industry has always been an integral part of the American economy, and with the world still recovering from the pandemic, travel is set to boom once again. As travelers return to the skies and highways, they are seeking new experiences, and the industry is evolving to meet these demands. In this essay, we will explore the travel trends in the U.S.A. in 2023, backed by research and data from industry experts.

Sustainable Travel

One of the biggest trends we can expect to see in the U.S. travel industry in 2023 is an increase in sustainable travel. According to a survey by Booking.com, 75% of Americans are interested in sustainable travel. This is because people are becoming more environmentally conscious and are looking for ways to reduce their carbon footprint. This trend is not limited to just flights and accommodations; sustainable travel is also impacting the types of activities that travelers engage in, such as hiking, camping, and other eco-friendly activities.

Increased Use of Technology

Technology is an integral part of our daily lives, and the travel industry is no exception. In 2023, we can expect to see an increase in the use of technology in the travel industry. According to a survey by the American Society of Travel Advisors, 60% of travelers said they would be interested in using augmented or virtual reality to preview their travel destinations. Additionally, we can expect to see an increase in the use of chatbots and other automated technologies to help travelers plan their trips and make bookings.

Domestic Travel

In 2023, domestic travel is expected to be more popular than international travel. According to a survey by Expedia, 73% of Americans said they are more likely to take domestic trips than international trips in the next year. This is because domestic travel is generally more affordable and easier to plan, and it allows travelers to explore their own country in more depth. Additionally, the COVID-19 pandemic has made people more cautious about international travel, and many are choosing to stay closer to home.

Adventure Travel

Another trend that we can expect to see in the U.S. travel industry in 2023 is an increase in adventure travel. According to a survey by the Adventure Travel Trade Association, adventure travel is set to grow at a rate of 17% per year between 2019 and 2023. This is because people are looking for new and exciting experiences, and adventure travel offers just that. Activities such as hiking, camping, rock climbing, and kayaking are becoming increasingly popular among travelers.

Solo Travel

In recent years, solo travel has become increasingly popular, and this trend is expected to continue in 2023. According to a survey by Airbnb, 40% of U.S. travelers said they have taken a solo trip in the past, and 46% said they would be interested in doing so in the future. This trend is not limited to just younger travelers; older travelers are also embracing solo travel as a way to explore new places on their own terms.

The U.S. travel industry is set to experience significant changes throughout 2023. Sustainable travel, increased use of technology, domestic travel, adventure travel, and solo travel are all expected to be major trends. As travelers become more environmentally conscious and technology-savvy, the industry is evolving to meet these demands. Additionally, the COVID-19 pandemic has made people more cautious about international travel, and many are choosing to explore their own country instead. Overall, the future of the U.S. travel industry is bright, and we can expect to see exciting new developments in the years to come.

This article is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.