What is Tourism Ambassador Training?

Tourism Ambassador training is a tool to increase community participation, engagement, alignment and relevance for convention & visitors bureaus and destination marketing organizations.

Tourism Ambassadors are individuals engaged and trained to represent your destination well. They are the face of your community and their interactions with visitors are part of your plan to create more positive visitor experiences, increase favorable social engagements and align your stakeholders. 

Tourism Ambassadors:

  • Are your front line to interact with visitors. They work at your civic organizations, hotels, restaurants, attractions and various transportation suppliers. 

  • Are specifically trained to anticipate traveler needs and provide exceptional service.

  • They have access to your website and DMO/CVB tools for making recommendations, reservations and providing other service to visitors.

  • They are your advocates, understanding the value/relevance your organization brings to the community and representing your best interest when you need community support. 

  • They are your sounding board, able to provide feedback on new initiatives, products, services and experiences before rolling them out to the general public.

Need to create your own tourism ambassador training and/or certificate program? Check out these great options



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