US Travel's Geoff Freeman on Leadership and Industry Transformation

In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, the CEO and co-founder of The Tourism Academy, delves into a fascinating conversation with Geoff Freeman, President and CEO of the US Travel Association. Get ready to explore Geoff's remarkable journey and insights into the world of travel and leadership.


Geoff Freeman shares his unique path, starting from his roots in Wisconsin, where his desire for warmer horizons led him to California for school and eventually to Washington, D.C., where he's spent 26 years crafting his career in public policy without a strict plan in mind.

I'd like you to please discover how Geoff's family vacations, centered around soccer tournaments, opened his eyes to opportunities beyond his hometown. Through travel, he found courage and a passion for trying new things, and he discusses how travel can inspire perspective, optimism, and a thirst for exploration.

Geoff reflects on some of his most outstanding career achievements, including a thrilling moment in Macau and receiving news of the Supreme Court's decision to lift the ban on sports betting, a game-changing win for the industry. He also shares his involvement in creating Brand USA and the blueprint for the TSA, both pivotal moments in travel.

Looking ahead, Geoff discusses the challenges facing the travel industry, such as air travel woes and long wait times for passports and visas. He also emphasizes the need to highlight the essential role of the travel industry in personal development, community growth, and economic prosperity.

Geoff offers valuable advice to his younger self, stressing the importance of patience and humility, which he believes are keys to effective leadership. He encourages those interested in the travel sector to embrace every opportunity as a chance to learn and grow.

You can learn more about the US Travel Association and Geoff Freeman's vision for the industry, which involves collaboration, ambition, and empowerment. He emphasizes the importance of growing the travel "pie" and building robust business plans to secure a share.

Discover Geoff's favorite aspect of his job – working with passionate individuals in the travel industry who are driven to make a difference. He shares his admiration for various industry leaders and their diverse approaches to leadership.

As the episode concludes, Geoff expresses his hope for the future of the travel industry, highlighting its unique ability to inspire excitement, create connections, and stand as an essential sector. You can take advantage of this engaging conversation that offers a deep dive into the world of travel and leadership.

Please join Stephen Ekstrom and Geoff Freeman as they explore the travel industry's past, present, and future on the Tourism Academy Podcast.

Leave a comment