tourism ambassador job description

What is the Job Description for a Tourism Ambassador?

In a world brimming with captivating destinations, rich cultural tapestries, and hidden gems waiting to be discovered, the role of a Tourism Ambassador takes center stage like never before. Beyond the glossy brochures and picture-perfect postcards lies a dynamic and multifaceted profession that breathes life into a destination's story, welcoming travelers with open arms and a wealth of insights. If you're someone who thrives on exploration, embraces diverse cultures, and possesses a passion for fostering unforgettable experiences, then step into the shoes of a Tourism Ambassador and become the ultimate guide, storyteller, and custodian of wanderlust. This is more than a job; it's an opportunity to shape memories, bridge cultures, and create lasting connections in a world that yearns to be explored. Join us as we delve into the captivating realm of Tourism Ambassadors, where every journey embarked upon is an invitation to unravel the beauty of our world.

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Tourism Ambassador Job Description

Job Summary: As a Volunteer Tourism Ambassador, you will play a pivotal role in promoting our [City/Region] as a vibrant and welcoming destination for tourists. Your passion for the local culture, history, and attractions will inspire visitors and create memorable experiences. Through your interactions and knowledge, you will help enhance the visitor experience and contribute to our area's tourism growth.

Key Responsibilities:

  • Tourism Information and Assistance:
    • Greet and engage with visitors at key tourism sites, information centers, and events.
    • Provide accurate and up-to-date information about local attractions, landmarks, dining, accommodations, and activities.
    • Offer guidance on transportation options, maps, and directions to help visitors navigate the area.
  • Cultural and Historical Insights:
    • Share captivating stories, facts, and anecdotes about the city's history, culture, and heritage.
    • Conduct guided or lead walking tours, highlighting significant landmarks and hidden gems.
    • Encourage visitors to explore lesser-known aspects of the city to create a richer experience.
  • Event Promotion:
    • Assist in promoting local events, festivals, and exhibitions to encourage visitor participation.
    • Attend tourism-related events to engage with attendees and provide information about the city.
  • Language Support:
    • Offer language assistance to non-English-speaking tourists, ensuring a seamless experience.
    • Provide essential translation services as needed.
  • Social Media and Content Creation:
    • Capture high-quality photos and videos of tourist sites, events, and activities to share on social media.
    • Write engaging blog posts, articles, or social media content to showcase the city's unique offerings.
  • Visitor Feedback Collection:
    • Collect feedback from visitors to gauge their experiences and identify areas for improvement.
    • Compile and submit regular reports to the supervisor with insights and suggestions.
  • Team Collaboration:
    • Collaborate with fellow Tourism Ambassadors and local tourism organizations to ensure consistent and accurate information delivery.
    • Participate in training sessions and meetings to enhance your knowledge and communication skills.


  • Passion for and knowledge of the local culture, history, and attractions.
  • Excellent verbal communication and interpersonal skills.
  • Approachable and friendly demeanor, with an ability to engage people from diverse backgrounds.
  • Proficiency in English (additional languages are a plus).
  • Basic photography and social media skills.
  • Ability to work independently and as part of a team.
  • Flexibility to work weekends, holidays, and special events as needed.


  • Opportunity to contribute to the local community and promote tourism.
  • Enhance public speaking, communication, and cultural awareness skills.
  • Networking opportunities with fellow volunteers and tourism professionals.
  • Access to exclusive events and experiences.
  • Personal satisfaction in helping visitors create memorable experiences.


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