Developing an Advocate Workforce Through eLearning/Instructional Design

This article follows a live panel discussion on the same topic at the 2023 Destinations International Annual Conference in Dallas, Texas.

In today's rapidly evolving world, organizations across industries recognize the significance of cultivating an advocate workforce. These individuals serve as ambassadors, representing the company's values, products, and services and actively promoting them to a broader audience. One of the most effective ways to develop such a workforce is through eLearning and instructional design. This blog post will explore how eLearning and instructional design can be leveraged to empower and equip employees with the skills and knowledge necessary to become powerful advocates for their organizations.

  1. Understanding the Advocate Workforce:

Before delving into the role of eLearning and instructional design, it's crucial to comprehend the characteristics of an advocate workforce. Advocates are passionate individuals who understand their company's offerings and genuinely believe in their value. They can articulate the organization's mission and vision, influence others, and engage in proactive communication and networking activities.

  1. The Power of eLearning in Advocate Development:

eLearning has revolutionized the way organizations train their employees. It offers a flexible, scalable, cost-effective solution for training and knowledge sharing across geographically dispersed teams. By harnessing the power of eLearning, organizations can create a comprehensive curriculum that equips employees with the necessary skills to become effective advocates.

a. Onboarding and Orientation: eLearning platforms enable the development of interactive onboarding programs, ensuring that new hires are introduced to the organization's culture, values, and advocate philosophy from day one. Online modules can include videos, quizzes, and real-life scenarios, providing a rich and engaging learning experience.

b. Product and Service Training: To become effective advocates, employees must deeply understand the products or services they are promoting. eLearning courses can be designed to provide comprehensive training on product features, benefits, and unique selling points. This empowers advocates to address customer inquiries confidently, highlight vital differentiators, and effectively communicate the value proposition.

c. Communication and Relationship Building: eLearning can enhance communication and relationship-building skills. Modules can cover effective networking techniques, active listening, persuasive communication, and social media etiquette. By providing employees with these skills, organizations enable advocates to engage with customers, colleagues, and stakeholders, fostering stronger relationships and influencing others positively.

  1. Leveraging Instructional Design Principles:

To maximize the impact of eLearning, organizations should employ instructional design principles throughout the development process. Here are a few key considerations:

a. Personalization and Customization: By tailoring eLearning content to individual learners' needs and preferences, organizations can create a more engaging and practical learning experience. To cater to diverse learning styles, instructional design should incorporate adaptive learning, branching scenarios, and personalized feedback.

b. Gamification and Interactivity: To enhance learner engagement and retention, instructional design should incorporate gamification elements such as quizzes, challenges, leaderboards, and rewards. Interactive features like simulations, case studies, and role plays provide learners with hands-on experiences, enabling them to apply their knowledge in realistic scenarios.

c. Microlearning and Bite-Sized Content: Breaking complex concepts into bite-sized modules promotes knowledge retention and minimizes cognitive overload. Instructional design should focus on delivering short, targeted learning modules that can be accessed on-demand, allowing employees to learn at their own pace and conveniently revisit specific topics when needed.


Developing an advocate workforce is essential for organizations seeking to build a strong brand presence, increase customer loyalty, and drive business growth. By harnessing the power of eLearning and instructional design, organizations can equip their employees with the knowledge, skills, and confidence to become effective advocates. By incorporating personalized learning experiences, gamification, and bite-sized content, instructional design enhances learner engagement and knowledge retention. As we embrace the digital age, eLearning and instructional design provide organizations with a scalable and cost-effective solution to empower their workforce and create a culture of advocacy.



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