DEI and Community Engagement with Visit Sacramento's Sonya Bradley

Serving up messages that resonate, making sure the community is part of the tourism community and leveling the playing field - these are just a few of the tasks Visit Sacramento's Sonya Bradley, Chief of Diversity, Equity & Inclusion and member of the Destinations International Board of Directors, is tasked with.
How did a shy young girl who liked to hide in the background evolve into a leader in the tourism industry and someone who's shaping palpable change within her city? The Tourism Academy |'s Stephen Ekstrom sat down with Sonya to find out. Take a listen...




Business Class is brought to you by The nonprofit Tourism Academy | - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at

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